Style is personal. Here’s what’s universal: We choose the clothes we wear because they either make us look great or they are comfortable as hell. Find something that does both and suddenly that’s your new favorite t-shirt, pair of jeans, or whatever else fills your closet. At Purible, we’ve simply added a third box that we make sure we check: how our clothes are made and who makes it.
Our apparel comes from acclaimed boutique designers who create styles that range from the classic to the creatively avant garde. Each brand has its own unique story, yet ALL of them implement social and eco-friendly production methods throughout the supply chain and manufacturing process.
Look great while feeling good about you’re wearing. Here are three up and coming designers who let you do just that.
Rogan Gregory and Scott Hahn
Bohemia, New York
Cotton is the most prevalent fiber in our wardrobes, and is rooted deep in our global cultural history. If there was one thing you could tell people about why organic, sustainable cotton matters, what would you say?
Before cotton is transformed into a tshirt it passes through many hands - the farmers, the ginners, the spinners, the sewers and finally the wearers are all communities that are connected by this fiber. Buying organic cotton, free of synthetic pesticides and fertilizers, means supporting the health and resiliency of each of these communities.
What inspires the design at Loomstate?
We are a very outdoorsy, nature-based group. Maintaining a connectivity to the wild, while based in New York City, is important to us personally and definitely influences our designs. Today, for instance, a handful enjoyed a sunrise surf before heading to the SoHo office. Our designers keep a healthy and active lifestyle in mind and pull together natural comfort, with the functionality of American workwear and the streetstyle of today’s youth subcultures. We thoughtfully design clothing that will last.
Why should people buy a Loomstate shirt over a cheaper, non-sustainable brand they have bought for years? What is the one thing they need to know?
Our tees are the best fitting, best quality, best practice organic cotton tees available! We source from only the best fair trade farms in the USA and India. They are suuper soft (you can really feel the difference between organicand conventionally grown cotton), with signature Loomstate design details, and it’ll become your favorite tee. We encourage our customers to be kind (wash cold and hang dry in the sun, if they must) and keep their tees forever.
Loomstate is currently making all Chiptole Mexican Grill uniforms. How did that relationship come about?
A lot goes on here behind the scenes! Beyond the collection we offer online and in stores, we design custom uniforms for like-minded brands in other industries. These larger volume partnerships allow us to have a more wide-reaching impact and support even more organic cotton farming communities.
Our relationship with Chipotle started and grew naturally. Looking to deepen their commitment to sustainability, they sought out an apparel brand that shared their narrative – responsible food and fiber are inherently linked, so the partnership just made sense. 60% of the weight of a cotton boll is seed, which is often used as feed for cows. So you could have more cotton in you than on you. Chipotle serves organic dairy products that have been fed organic cottonseeds. At Loomstate we believe "Its all connected". That quickly proved true with Chipotle and Loomstate's relationship too.
Ten & Co.
Brooklyn, New York
Each pair of your shoes is cut from vintage, hand-woven Moroccan rugs in Marrakech. What drew you to North African textiles specifically?
North African rugs and textiles are unbelievably wild and beautiful. Each rug tells a story and is unique in the world and from each other. There are so many motifs and styles it's hard not to find something you like or connect to.
You were just featured in Oprah Magazine. How did that come about? How has the response to that been since that feature
They just saw a pair of shoes on a friend's Instagram! The response has been amazing, I'm just trying to keep up.
How do your shoes sell in North Africa? Are people locally just as into them as the States?
The idea is a curiosity in North Africa and I've seen imitators in the souks, but Moroccans are so used to seeing North African textiles it's not as exotic for them as it is for us Westerners.
You use reclaimed materials. Is your company specifically concerned with sustainability? And if so, how?
As a person I am concerned with sustainability. It just so happened that all the materials I am drawn to are either local or reclaimed. There's a vast difference between a new rug and an old rug with character. It also happened that the reclaimed tire heel is more durable and better-looking than other newer options. It was a happy accident I even started the company in the first place and if there was ever a time I had to compromise my principles or the integrity of the workers, I would stop doing it.
How many pairs of shoes can you get from one rug?
It really depends. I try to find large rugs that can garner 30-40 pairs of shoes, yet sometimes I fall in love with smaller rugs that may only get 10-20 pairs. Smaller rugs tend to have more patterns and larger rugs are striped so that's a thing I have to deal with.
San Francisco, California
You have a very interesting model of giving back, where you make a pledge to give a jacket for a person in need for every jacket sold. How did you come to this model, and is it difficult to sustain this kind of giving per purchase?
Admittedly, it is not easy sustaining this kind of giving model as we give a brand new jacket to a person in need with each jacket purchase. But because warmth is something often overlooked among other common poverty issues, we are committed to raise awareness and make our giving model work for those in dire need of warmth right here in the US.
You have lots of experience in fashion design, why did you decide to just focus on jackets and vests?
To expand on question #1, we wanted to have a product that is relevant to the cause we support. When the idea of establishing a mission based business was first conceived, we quickly realized we couldn't be the solution to everything. The idea of warmth giving came to me from a dear girlfriend of mine who shared an article with me stating that lack of warmth globally and domestically is a serious problem. Lack of warmth stunts growth in individuals and communities similar to that of people suffering from hunger and lack of access to clean water. In cold, wet Winter days, children can't play outside or walk to school to get their education. Adults living on low income simply can't afford to spend a chunk of their earnings on costly Winter coats when other everyday essentials are important. We are hoping by providing a warm jacket to someone in need of it will help break the cycle of poverty.
How do you source your upcycled materials? What are the jackets made from?
We currently work with a medium size, family run manufacturing facility in the Philippines. With their help, we are able to collect limited, new, quality fabrics left over from production which often goes to waste at the end of the run. Our jackets are made of cotton nylon/polyester fabrics, this unique mix makes the jackets extra durable and adds a great wind and water resistant feature as well. The material adds a activewear flair to our sportswear detailing.
What is the best story you have heard from someone you helped?
Rather than a best story, I have a best statement I heard from someone I helped - "Ooo, pancakes."
This occurred when I was volunteering as the breakfast hostess in the soup kitchen at Glide Memorial San Francisco. Glide Memorial is a volunteer run organization, providing 3 meals a day and healthcare for anyone in need. As I greeted this gentleman who frequents Glide at meal time, he peeked over my shoulders and with a big smile on his face, he said with excitement, "Ooo, pancakes!" It's the most nonchalant, unassuming comment, injected with a sense of genuine happiness that made my eyes watered. So simple, yet so powerful. It's moments like that that reminds me it takes very little to make someone else's day.
On my desk is a framed quote by Theodore Roosevelt - "Do what you can, with what you have, right where you are." A great reminder.
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