In partnership with EKOCYCLE, Beats by Dre presents their classic Studio headphone, now made from 31% recycled materials. Normal headphones can't deliver the rich, full sound of today's music. Complete with crazy comfortable ear cups and active noise cancellation Beats Studio headphones are precision engineered to reveal the full emotion of your music. Through EKOCYCLE, Beats delivers exceptional sound, using materials that would have otherwise been wasted. We didn't stop with our headphones. The packaging also was transformed. We made the box smaller and used environmentally friendly materials to house our EKOCYCLE Studio headphone. Additionally, we took out the product manual from each box and replaced it will a digital manual available online for consumers instead.
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EKOCYCLE - will.i.am
will.i.am and Coca-Cola® have teamed up to launch EKOCYCLE™, a brand dedicated to promoting sustainability through aspirational, yet attainable lifestyle products made in part from recycled material.
The vision of EKOCYCLE™ is to use recycled materials, such as plastic bottles, to create cool new products in partnership with the brands you love.