Your privacy is important to Purible, Inc. Our goal is to provide you with a personalized online experience that provides you with the information, resources, and services that are most relevant and helpful to you. This Privacy Policy has been written to describe the conditions under which this web site is being made available to you. The Privacy Policy discusses, among other things, how data obtained during your visit to this web site may be collected and used. We strongly recommend that you read the Privacy policy carefully. By using this web site, you agree to be bound by the terms of this Privacy Policy. If you do not accept the terms of the Privacy Policy, you are directed to discontinue accessing or otherwise using the web site or any materials obtained from it. If you are dissatisfied with the web site, by all means contact us at info@purible.com; otherwise, your only recourse is to disconnect from this site and refrain from visiting the site in the future.

The process of maintaining a web site is an evolving one, and Purible may decide at some point in the future, without advance notice, to modify the terms of this Privacy Policy. Your use of the web site, or materials obtained from the web site, indicates your assent to the Privacy policy at the time of such use. The effective Privacy policy will be posted on the web site, and you should check upon every visit for any changes.

What Information Do We Collect?

Purible’s goal is to provide you with the information and products and services that are most relevant to you. To achieve this goal, we collect two types of information from you when you visit our web site: personally identifiable information you voluntarily choose to disclose and non-personal information about your use of our web site that is automatically collected when you visit our web site.

Personal Information You Choose to Provide

Personally identifiable information refers to information that tells us specifically who you are. We collect personal information from you when you voluntarily choose to order products or services from us or when you choose to become a member of Purible. In this connection, you may be asked to provide information such as your name, mailing and current email address, credit card information, and user name and password. You also may provide decide to provide additional personal information at your option, such as your age, gender, occupation, household income, education, and employment status. We may ask you to confirm your personal information when you contact our Customer Service department. This will allow us to protect your confidentiality by verifying your identity. Further, if you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

How We Use Your Personal Information

Broadly speaking, your personal information is used to help us customize the content and layout of our web site so that we may provide you with a smooth and efficient visit. We also use personal information for purposes of administering our business activities, providing customer service, and making available other products and services to our customers and prospective customers. Occasionally, we also may use the information we collect to notify you about important changes to our web site, new services, and special offers we think you will find valuable.

For example, we may use the information we collect on our web site to enhance your shopping experience to:

  • Deliver merchandise and services that you purchase online.
  • Register you as a member of Purible.
  • Prevent fraud and bill you for your purchases
  • Confirm your orders.
  • Respond to your customer-service inquiries or requests.
  • Communicate featured items and special offerings to you.
  • Find and stock the products you want.
  • Customize your shopping experience.

When and With Whom We Share Your Personal Information

We do not sell or rent your personal information to any third parties. We will share personal customer information only with our agents, representatives, service providers, and contractors for limited purposes, including fulfilling customer orders; offering certain products and services in connection with this web site; communicating to customers; providing customer service; enhancing and improving customers’ shopping experience; enabling access to our partners’ web sites; providing a personalized shopping experience; preventing fraud; and completing payment method processing.

Purible may offer a number of third party services from our web site, such as other ecommerce stores. If you choose to use these optional services, we may provide some of your personally identifiable information to the service provider offering such services in order for them to provide the service. Conversely, the service provide may provide Purible with personal information about you.

We also may enter into strategic marketing alliances with third parties, such as strategic partners and affiliates, who may be given access to personal information, including your name, address, and email, for the purpose of providing you with information about products and services that may be of interest to you. We evaluate such partners to identify products and services that serve the needs of our members well. We cannot and do not, however, make any representations about the practices and policies of these companies.

Aside from the purposes described above, we will not share your personal information with any other third parties unless we have your express permission or under special circumstances, such as when we believe in good faith that the disclosure is required to prevent harm or injury (such as product recalls, fraud, claims or other liability) or to comply with valid legal processes (subpoenas, warrants) or as required by law. We also may disclose your personal information in order to investigate network abuse or a violation of any of our Terms and Conditions of Use or other published guidelines, or if you engage in (or are reasonably suspected of engaging in) any illegal activities. We reserve the right to report any suspected illegal activity to law enforcement for investigation or prosecution. We also reserve the right to disclose your information to other parties in the context of a business transaction or contemplated business transaction involving a merger, consolidation, change in management, acquisition by another company, sale of company stock or assets, or similar event. We may share aggregated demographic and statistical information with our partners. This is not linked to any personal information that can identify any individual person.

Non-Personal Information

Non-personal information is data about usage and service operation that is not directly associated with a specific personal identity. Purible may collect and analyze non-personal information to evaluate how visitors use Purible’s web site.

Aggregate Information

Aggregate information refers to information your computer automatically provides to us and that cannot be tied back to you as a specific individual. Examples include referral data (the web sites you visited just before and just after our site), the pages viewed, time spent at our Web site, and IP (Internet Protocol) addresses. An IP address is a number that is automatically assigned to your computer whenever you surf the Internet. When you request a page from one of our sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns for advertisers and partners, and for purposes of system administration. We use this aggregated information to determine consumer trends and needs, which allows both Purible and our partners to advertise more effectively, and allows you to receive advertisements that are less duplicative and more relevant to your interests.

Log Files

Purible uses IP addresses to analyze trends, administer the site, track users’ movements, and gather broad demographic information for aggregate use. We do not link your IP address to other personally identifiable information about you.


Our site uses a feature of your browser to set a “cookie” on your computer. Cookies are small packets of information that a web site’s computer stores on your computer. Purible’s web site can then read the cookies whenever you visit our site. We use cookies in a number of ways, such as to save your password so you don’t have to re-enter it each time you visit our site, to deliver content specific to your interests, to track the pages you’ve visited and to make sure you don’t see the same ads repeatedly. These cookies allow us to use the information we collect to customize your Purible experience so that your visit to our site is as relevant and as valuable to you as possible.

Most browser software can be set up to deal with cookies. You may modify your browser preference to provide you with choices relating to cookies. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies, certain of the functions and conveniences of our web site may not work properly, and you may be unable to use those Purible services that require registration in order to participate, or you will have to re-register each time you visit our site. Most browsers offer instructions on how to reset the browser to reject cookies in the “Help” section of the toolbar. We do not link non-personal information from cookies to personally identifiable information without your permission.

Notice Of New Services And Changes

Occasionally, we also may use the information we collect to notify you about important changes to our web site, new services, and special offers we think you will find valuable. If you would not like to receive these notifications, you can unsubscribe from receiving these notices by e-mailing us a request at unsubscribe@purible.com.

Controlling the Use of Your Information

You may review, correct, update, change or delete personal information you have submitted at any time by accessing your information on “My Account” page of our web site.

Links to Other Web Sites

The Purible web site contains links to advertiser and partner websites. We cannot be responsible for the privacy practices or the content of these third party web sites, and we do not control the practices of any of our advertisers or partners to whom we are linked. Please note that we provide these links to you only as a convenience, and our inclusion of any link does not imply that Purible endorses the site. Please read over the rules and policies of these linked sites before proceeding. If you have additional questions about how one of our advertisers, partners or sponsors use information about you, we urge you to contact them directly.

Notification of Changes

If we decide to change our privacy policy, we will post those changes on our site so you will always be aware of our latest policy. It is your obligation to periodically check our site for our most up-to-date privacy policy. If at any point we decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of email. Users will have a choice as to whether or not we use their information in this different manner.


Purible makes every effort to protect personal information by users of the web site, including using firewalls and other security measures on its servers. No server, however, is 100% secure, and you should take this into account when submitting personal or confidential information about yourself on any web site, including this one. Purible assumes no liability for the interception, alteration, or misuse of the information you provide. You alone are responsible for maintaining the secrecy of your personal information. Please use care when use access this web site and provide personal information.


To the extent applicable, we attempt to comply with US-based data protection rights laws. If you are unsure whether this privacy policy is in conflict with applicable local rules, you should not submit your information. If you are located within the European Union, you should note that your information will be transferred to the United States, which is deemed by the European Union to have inadequate data protection. In accordance with local laws implementing European Union Directive 95/46/EC of 24 October 1995 on the protection of individuals with regard to the processing of personal data and on the free movement of such data ("EU Privacy Directive"), customers located in countries outside of the United States of America who submit personal information do thereby consent to the general use of such information as provided in this Privacy policy and to its transfer to and/or storage in the United States of America.

Children’s Privacy

Purible does not intentionally collect personal information about children under the age of 13. If you are under the age of 18 but at least 13 years of age, you may use this web site only under the supervision of a parent or legal guardian who agrees to be bound the Purible’s Terms and Conditions of Use. Children under the age of 13 may not use this web site and parents or legal guardians may not agree to Purible’s Terms and Conditions of Use on their behalf. If you do not agree to (or cannot comply with) any of Purible’s Terms and Conditions of Use, do not use this web site.

Contact Us

If you have any questions about our privacy policy or web site, or wish to modify or delete any personally identifiable information that you have provided to us, please send an email to info@purible.com.