will.i.am and Coca-Cola® have teamed up to launch EKOCYCLE™, a brand dedicated to promoting sustainability through aspirational, yet attainable lifestyle products made in part from recycled material.

The vision of EKOCYCLE™ is to use recycled materials, such as plastic bottles, to create cool new products in partnership with the brands you love. 

Waste is only waste if we waste it.
Ekocycle Co-Founder, musician, producer, entrepreneur,

Process & Materials

Responsible design

Here’s how this product leaves a lighter footprint

  • Recycled Materials
  • Low Impact Process
  • Gives Back