AN ICONIC DESIGNER PROMOTES ACTION AGAINST CLIMATE CHANGE
Milton Glaser may be best known for his pervasive I ♥ NY logo, but the American graphic designer has a portfolio brimming with landmark creations—the seminal Bob Dylan poster, the Brooklyn Brewery logo and product line, his work for Mad Men—and, at age 85, he shows no sign of slowing down. As climate change increasingly threatens the quality of our daily life, Glaser has decided that enough is enough; it’s time to acknowledge the gravity of this problem. He has created a campaign that will inspire people everywhere to take action. By wearing this t-shirt, we will signal to the rest of the world—friends, co-workers, politicians—that climate change is an urgent issue that must be addressed now. Glaser and Purible have partnered with Loomstate, whose 100-percent organic cotton tees, grown and sewn in the U.S.A., provide the perfect canvas for this call to action in the fight against global warming. So join with us and show that you care, too. As Milton says, “The first step toward anything is acknowledgement."
There is no more significant issue on earth than its survival. The question is: How can anyone not be involved?
Process & Materials
These tees are made from Loomstate’s 100% organic cotton, grown and sewn in the US. Their farmers use natural cultivation processes that produce healthier crops and balanced ecosystems free from any synthetic chemical fertilizers and pesticides. By employing these organic practices, safer communities are forged for those that grow and handle the crop. It’s all connected and by choosing organic, these connections grow stronger. Milton Glaser designed this t-shirt as an acknowledgment that climate change is one of the greatest threats facing humanity today. He hopes this message will spread and that others will be forced to recognize its severity. It's up to us to make that happen.
Here’s how this product leaves a lighter footprint