We created Purible in part to prove that you don't have to sacrifice the various luxuries you enjoy in order to live healthy, sustainable lives.  Perhaps no product in our portfolio better exemplifies this sentiment than Pour le Monde eau de parfum.  Luckily for us (and our girlfriends), we spoke with founder Wendi Berger who schooled us in the world of fine fragrances and helped reaffirm our belief that with a little innovation, perhaps it is possible to have your cake and eat it too.

Throughout her career as a fashion magazine exec (ELLE, InStyle, Vanity Fair) Wendi worked closely on numerous high-end fragrance launches.  Her lifelong "fragrance obsession" was dampened when she became pregnant and realized that nearly all traditional perfumes contained toxic petrochemicals.  60% of what our skin comes in contact with gets absorbed directly into the blood stream, so this was a deal breaker.  With the existing natural alternatives all smelling a bit too earthy and falling short of the standard she had come to expect, Wendi set out to create something better.  The result is Pour le Monde: A certified 100% natural fragrance that is healthy both for you and the planet, with a beautifully refined scent on par with even the most lauded synthetics.  PLM proudly donates a portion of each sale to charity.

What makes Pour le Monde natural eau de parfums so different from other natural fragrance brands is that they are 100% chemical free and yet smell as beautiful, if not better, than traditional high-end artificial fragrances.
Wendi S. Berger

Process & Materials

95% of the chemicals in most commercial fragrances are synthetic compounds derived from petroleum and natural gas, known as petrochemicals. Pour le Monde (For the World) is dedicated to delivering elegant, safe, non-toxic fragrances by using certified 100% natural essential oils and infusing them with grain alcohol. Created by acclaimed natural fragrance designers, Pour le Monde eau de parfum is certified by the prestigious Natural Products Association, making Pour le Monde one of only two fragrance companies who currently hold this distinction. Additionally, PLM is certified by Peta, the Forest Stewardship Council, Leaping Bunny Program, and is a Certified Vegan product.

Pour le Monde donates a percentage of every sale to the Cancer Support Community, Guiding Eyes for the Blind, and the National Multiple Sclerosis Society.

Responsible design

Here’s how this product leaves a lighter footprint

  • Animal Friendly
  • Gives Back
  • Low Impact Process